Below MSRP

The automotive industry is constantly evolving, and with the rise of the internet and digital technologies, car reselling has become more accessible than ever. Below MSRP, a web-based platform, has taken this one step further, offering a unique bidding system that allows users to purchase cars at prices lower than the MSRP.


Below MSRP is a web-based platform that offers a bidding system for reselling cars. The platform connects users with suppliers who are looking to sell cars below the MSRP. Users can bid on these cars, and the supplier can accept or reject the bid. The platform aims to provide an easy and convenient way for people to purchase cars at affordable prices.

below msrp


The primary objective of Below MSRP is to create a platform that offers an innovative approach to car reselling. The platform aims to provide users with access to a wide range of cars at prices lower than the MSRP. The platform also aims to provide a seamless and user-friendly experience that makes car reselling accessible to everyone.


Developing a web-based platform for car reselling that offers a unique bidding system presents several challenges. The Below MSRP team faced several challenges during the development process, including:

  1. Developing a robust bidding system that is fair and transparent.
  2. Integrating with multiple suppliers and ensuring a consistent user experience.
  3. Ensuring the platform is secure and user data is protected.
  4. Promoting the platform to a wider audience and increasing user engagement.


To address these challenges, the Below MSRP team adopted several strategies, including:

  1. Robust Bidding System: The team developed a bidding system that is fair and transparent. Users can bid on cars listed by suppliers, and the supplier can accept or reject the bid. The system is designed to prevent fraudulent activities and ensure a secure and reliable bidding process.
  2. Integration with Multiple Suppliers: The team integrated with multiple suppliers, ensuring a consistent user experience across different suppliers. The platform also offers a range of tools for suppliers to manage their listings and monitor their sales.
  3. Security and Data Protection: The team implemented robust security measures to protect user data and ensure the platform is secure. The platform also complies with industry standards and regulations to ensure the highest level of data protection.
  4. Marketing and Promotion: The team used various marketing channels, including social media, search engine marketing, and influencer partnerships, to promote the platform to a wider audience. They also offered referral incentives and discounts to encourage user engagement.


Since its launch, Below MSRP has achieved significant success, including:

  1. Thousands of registered users and hundreds of successful transactions.
  2. Positive feedback from users, with many reporting significant savings on their car purchases.
  3. Featured in several prominent media outlets, including Forbes and Automotive News.
  4. Expansion of the platform to include more suppliers and car models.


Below MSRP has revolutionized the car reselling experience by offering a unique bidding system that allows users to purchase cars at prices lower than the MSRP. The platform has received positive feedback from users and the media, and has achieved significant growth in terms of registered users and successful transactions. The Below MSRP team’s use of cutting-edge technologies, including web-based technologies, and their focus on developing a user-friendly and secure platform has resulted in a product that has the potential to make a significant impact in the car reselling market.